"We forget to ask why things are the way they are... Children quickly learn common cultural values and take them for granted. Cereal becomes the "right" breakfast food. Socialization - learning the ways of our culture - shapes the assumptions by which we live. We take our way of life for granted. We assume the way things are is the way we ought to be. Eating cereal for breakfast, day after day, makes it seem unquestionably right. We internalize the values and norms paraded on the screen and billboard as simply "the way life is"... The values, beliefs, and norms of our society become so ingrained in our mind that we no longer see the alternatives.
~ Donald B. Kraybill
Artwork from Arthur Rackham